Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. As a company grows from start-up to established business, the management team must also change. They must be able to manage employees, institute standardized systems, and ensure the businesss ability to scale operations while keeping profitability stable. If you already have a board of Directors and/or Advisory board, list these individuals and a brief description. What is a board of Directors? In a publically trading company the board of Directors is elected by the shareholders and is the highest authority in the management of the company. For our purposes (context of a private company that is most likely a startup or small but growing business a board of Directors is comprised of investor(s founder(s ceo and independent board member(s) who have substantial business and industry experience.
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If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. Management team, for start-ups, and especially those seeking financing, the management team section is especially critical. With the lack of history, there is little investors can go by to gauge the future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your teams ability to execute on the stated goals. To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.). Roles and responsibilities within for the company. Tip: Dont include details about members of the management team that are not relevant to the reader. Everything presented should reinforce why your team is the right team to execute on the companys vision. Note: For established businesses If you have an established business the information you want to present is the same.
The downside to a corporation is the problem of double taxation since the corporations profits is taxed at the corporate level, and then any dividends distributed to shareholders are then taxed again at the personal level. S-corporations, you can elect a special tax status with the irs to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through about entity). Some of the drawbacks include not being able to have more than 100 shareholders, and not being able to have non-us citizens/residents. Limited liability companies (LLCs a popular choice among many small businesses, a llc limits the members personal liability and only taxes profits at the individual level (acts as a pass-through entity). If you have not yet incorporated. Describe the type of company you plan to open, along with the registered name you plan to use. Explain your rationale for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a c-corporation as majority of VCs will insist on this legal structure.
Partnerships, a partnership, according to the irs: A partnership is the relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the company. A partnership has certain advantages compared to a llc, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the companys debts and liabilities. Limited liability partnerships (LLPs lLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment. Limited partners are often times silent partners that wish to invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for businesses that anticipate seeking venture capital financing.
Company overview, there are many variations and approaches on how to lay out the various components of a business plan. Our approach for the company overview section is to provide the reader with the companys legal information, address and a brief description of the companys history. Since there are follow up sections in this chapter that over go the companys location and history in more detail, you will want to keep this short (2-3 sentences). A brief primer on company types. The optimal company type is best determined by a credible Attorney. The primer below is meant only to explain the broad differences between the most common company types. Sole Proprietorship, a sole proprietorship, according to the irs: A sole proprietor is someone who owns an unincorporated business by him or herself. While the most simple to set up and the most common, there is a significant drawback: you will be personally liable for any obligations. So for example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions such as the roof over your head.
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Financial portions of the marketing, asset development, and biden operations are often placed in this section rather than in the section discussing the plan. They are viewed as elaboration on the various line items in the pro-formas. Risk analysis For more information, see risk analysis. Risk evaluation Parts of this section are from an analysis of a business plan Market risks - lack of surgeons; large geographical area so that we don't compete against our own clients; New entrants to market Ease of entry potential threat to market share- advertising. Plans written for funders may need to include a high level of description if there are significant controllable risks. Methods and procedures to limit liabilities Reserve funds Continuity of operations plan Decision making criteria.
The company and finance section of your plan is important, because introducing the management team is critical for both start-ups and established theory companies alike. Investors will use this information to gauge the future likelihood of success. Company and Financing Sections, company overview, management team. Required Funds (optional exit Strategy (optional mission Statement (optional). Company history (optional location and Facilities (optional).
Most learning takes place outside of formal training activities. Intellectual property plan Intellectual property inventory portfolio development plan Acquisition plan Some business plans gain competitive advantage by buying companies up and down the value chain. Some gain competitive advantage by buying up companies and consolidating them. Sometimes a business plan will seek to earn a superior return by adding superior management talent to an existing weak company. For more information see mergers and Acquisitions. When acquisitions form a major part of the business strategy, the acquisition plan needs to be included in the business plan.
Acquisition strategy Proposed acquisition targets Effect on market structure (if consolidation plan is being proposed) Organizational learning plan The organizational learning plan discusses what lessons will be learned from the marketing, operational, and finance plans and how those lessons will be consolidated to gain strategic. Market sensing - organization's method for collecting information about customers (George day) Strategic Staircase - the accumulation of future competencies by building on existing competencies. (Michael hays, costas Markides) Cost allocation model If variable costs play an important role in the business plan, it may be helpful to include a cost allocation model. This is particularly true if one has a unique business model that creates competitive advantage by transforming traditionally fixed costs into variable costs citation needed. Fixed cost Variable costs Operational plan The plan outlines how one would service their clients cost effectively. Financial plan For more information, see financial plan. Current financing key investors or owners Angels, friends, and family Existing loans and liabilities Terms, obligations Funding plan imf world Bank financial forecasts Sometimes called pro formas 1-3-5-7 year projections (depends on length of project) For loans, repayment period determines length of projections,. A six month loan doesn't need seven year forecasts For investments point at which returns stabilize ( terminal value ) determines length of forecast Annual, quarterly, and monthly versions should be provided Graphs of key values often helpful: gross revenue, ebitda, npv, etc.
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The term is also used to database refer to management of the distribution of, and access to goods and services on the basic of needs. An example is social security and welfare services. Rather than increasing budgets for these things, governments may develop policies that allocate existing resources according to a hierarchy of need. Distribution/Positioning Promotion and brand development Operational plan The plan outlines how one would service their clients cost effectively. Manufacturing/deployment plan Supply chain requirements Production inputs Facility requirements - size, layout, capacity, location Equipment requirements Warehousing needs for raw materials, finished goods Space requirements Information and communications technology plan Systems needed Operations: Billing, hr, scm, crm, knowledge bases, etc. Websites: internal, public Security and privacy requirements Hardware requirements Off-the-shelf software needed Custom development requirements Staffing needs List of roles Management structure head count approval For each role job descriptions Number of employees Proposed compensation availability Training plan Training requirements Training requirements should look. Ideally all training requirements should be based on as an assessment of the business plan objectives, the required competence and capability book to deliver these objectives and understanding of the current capacity and capability of the organisation. Simple question to ask to assess the appropriateness of the training - as a result of the training how much better will the organization be at delivering its objectives. Remember that training covers a wide range of activities from project work and on the job training to professional qualifications.
For instance, both start-ups and internal projects need staff and facilities. However the staffing and facilities needs are considered details in a plan for start-up financing. In industry a plan for internal projects they are key elements and, in fact, may be the only resources needed. Organizational background, in a written plan, information may appear in a separate section, an appendix, or may be omitted all together depending on the nature of the plan. If the plan is directed at people outside of the company, a brief synopsis may appear in the executive summary. This will be supplemented with a more detailed discussion elsewhere in the plan. Number of Employees Annual sales figures key product lines Location of facilities Current stage of development (start-ups) Corporate structure (options are names of the majority investor, if any history founding date major successes Strategically valuable learning experiences Management team board members Owners Senior managers Managing. For each significant substitute product one must explain: Name, features, why substitute, why proposed product better Switching costs and why new product justifies switching Expected adoption dynamics Expected role once market begins to develop (see above for existing products) Pricing Demand management In economics, demand.
company, proposed legal structure, current legal structure, minority and majority investors. Amount of investment requested. Expected terminal value, description of market opportunity, objective reasons why the market opportunity can be exploited by this particular team. For an internal project plan, the executive summary might look like this citation needed : Company information: not applicable, description of project, project mandate: who requested the proposal, who is being assigned to carry it out. Strategic, tactical and financial justifications, summary of resources needed: staff, funds, facilities, in some cases information will overlap. For example, some of the reasons why a loan is likely to be repaid might equally as well be used as justification for the kind of extraordinary return expected by venture capitalists. In some cases the business plan as a whole contains similar information, but for one type of plan it is mere detail and for another it is a key decision making factor.
Once a business plan has been developed, the key decision making points are usually summarized in an executive summary. Executive summary, professional the executive summary summarizes the key points of the business plan. It should define the decision to be made and the reasons for approval. The specific content will be highly dependent on the core purpose and target audience. To get a sense of the difference the purpose and target audience can make, here are three different sets of key points for an executive summary - one for a loan request, one for a start-up seeking venture finance, and one for an internal plan. Items unique to a particular kind of plan are highlighted in bold: A loan request executive summary might contain the following information: Company information: name of company, years in business, legal structure, minority and majority owners. Brief description of project, amount and length of loan, objective reasons why the bank should be confident that the loan will be paid back.
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Main article: Business plan, this article explains what goes into a business plan and why. It is not specific to any particular kind of business plan, nor does it presume any specific layout. Please do not read the section headings as titles of business plan sections. For information on the various presentation formats of a business plan see the main article. Though business plans have many different presentation formats, business plans typically cover five major content areas: Some of these content areas may be more or less important depending on the kind of business plan. There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience. A business plan should contain whatever information is needed to decide whether or not to pursue a goal.