Mini business plan

mini business plan

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It had a top speed of 215 km/h (134 mph) and accelerates from 0 to 100 kilometres per hour (0 to 62 mph).9 seconds. The engine provides 168 hp (125 kW) and 220 Nm (160 lbfft) of torque. Mini hatch/Hardtop (2007 to 2014) main article: Mini hatch A 2009 Mini cooper Hatch. Mini introduced an all-new second generation of the hardtop/Hatch model in november 2006, on a re-engineered platform incorporating many stylistic and engineering changes. It utilises the Prince engine, the architecture of which is shared with psa peugeot Citroën and is designed to be more cost-effective and fuel-efficient, and is manufactured at the bmw hams Hall engine plant in Warwickshire, united Kingdom. 41 The development and engineering was done in Munich, germany at bmw group headquarters, and by external third parties. Although the new model looks very similar to its predecessor, every panel was different and new safety requirements resulted in the overall length increasing by 60 mm (2.4 in).

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The car also had one-of-a-kind 17-inch (430 mm) racing wheels. 40 The mk i mini One, cooper and cooper s used some version of the reliable, brazilian-built Tritec engine, co-developed by Chrysler bmw; the mini One d used a toyota -built 1nd-tv diesel engine. In August 2006, bmw announced that future engines would be built in the uk, making the car essentially British-built again; final assembly took place at Oxford, and the body pressings were made in nearby Swindon at bmw's Swindon Pressings Ltd subsidiary. The last mk i variant was the mini cooper S with John cooper Works gp kit: a light-weight, quasi-race-prepped John cooper Works model. Hand-finished by bertone in Italy, it was offered as a limited-production run of 2,000 cars during the 2006 model year, with 444 of those originally intended for the uk market (although ultimately, 459 were sold). Mini convertible/Cabrio (2005 to 2008) A 2006 Mini cooper s convertible At the 2004 Salon International de l'Auto, mini introduced a convertible model which was released in the 2005 model year and available in One, cooper and cooper S trim versions. The convertible roof is short fully automatic—an unusual feature in such a small car—and can be opened partially to act as a sunroof whilst the car is driving at speed. The convertible model forsakes the rear hatchback of the hardtop Mini, replacing it with a drop down 'tailgate' that is reminiscent of the classic Mini—it incorporates similarly prominent external hinges, and with the roof in the closed position, the rear roof section and luggage shelf. The convertible also adds two small power windows for the rear seat passengers which are lowered automatically when the roof opens. The roof is made from a heavy cloth, with many layers of insulation; the rear window is glass with an integral heater/defroster, but no washer or wiper. At the 2007 North American International Auto Show, mini introduced the limited edition Mini cooper s sidewalk convertible.

The hatchback/hardtop Mini was the first model of the new generation Mini, introduced in 2001, and was back then known as simply mini. It was available in cooper, cooper s and One variations at launch. In many european markets, the mini One was powered by.4 litre I4 37 version of the Tritec engine but all other petrol powered Minis used the.6 litre I4 version. 38 39 The names proposal cooper and cooper S followed the names used for the sportier version of the classic Mini, which in turn come from the involvement of John cooper and the cooper Car Company. The cooper heritage was further emphasised with the john cooper Works (JCW) range of tuning options that are available with the mini. John cooper also created a one-off racing model of the mini cooper S named the mini cooper s works. This car featured many extras which help to improve performance, such as a racing exhaust and air filter as well as uprated suspension.

mini business plan

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36 The mark iv, launched in 1976, introduced a front rubber mounted subframe with single tower bolts and larger bushes in the rear frame. In addition twin stalk indicators were introduced with larger foot pedals, and from 1977 onwards the rear indicator lamps had the reverse lights incorporated in them. The mark v, launched in 1984, introduced.4-inch (210 mm) brake discs and plastic wheel arches (mini special arches) but retained the same mark iv body shell shape. For the mark vi, launched in 1990, the engine mounting points were moved forward to writing take 1,275 cc power units, and includes the hif carburettor version, plus first the single point fuel injected car which came out in 1991. The 998 cc power units were discontinued. Internal bonnet release were fitted from 1992. The mark vii, launched in 1996, was the final version of the original two-door Mini. For this model twin point injection with front-mounted radiator was introduced, along with a full-width dashboard and driver's side airbag. Mini hatch/Hardtop (2001 to 2006) main article: Mini hatch A 2004 Mini One hatch (pre-facelift model) All Mini models since 2001 have different variants, including One (entry-level cooper, cooper S (sporty and John cooper Works (JCW) (high-end).

Mini marks iiivii (1969 to 2000) a mark vi mini, in production from 1990 to 1995. The mark iii mini was launched in 1969, which was an updated version of Mark ii with a modified bodyshell. The most visible changes were larger doors with concealed hinges. The boot lid lost the original hinged number plate and its recess shape and a large rear colour-coded lamp was fitted in its place, along with larger rear side windows. Sliding windows were replaced with winding windows—although some australian-manufactured Mark i minis had adopted this feature in 1965 (with opening quarterlight windows). The suspension reverted from Hydrolastic to rubber cones. 34 as a cost-saving measure. 35 Production at the cowley plant was ended, and the simple name "Mini" completely replaced the separate austin and Morris brands.

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mini business plan

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23 24 The car was driven off the essay production line by the pop singer Lulu, and was subsequently housed at the heritage motor Centre in gaydon, alongside the first Mini mark i ever made. 24 The new generation Mini hatch/Hardtop went on sale in July 2001 and was an immediate sales success. 25 In February 2005, bmw announced an investment of 100 million in the mini plant in Oxford, United Kingdom, creating 200 new jobs and enabling production output to be life increased. 26 27 At the north American International Auto Show in January 2011, bmw announced that it would be extending the mini range with the launch of two new two-door sports crossover vehicles based on the mini paceman concept car, with a coupe version planned. 28, bmw announced an investment of 500 million in the uk over the subsequent three years as part of an expansion of the mini range to seven models. 30, bmw has announced that an electric Mini model will be built at the cowley plant, in Oxford, that will start production in 2019. 32 It will also be produced in China.

33 Production models Mini mark i (1959 to 1967) A 1963 Austin Mini super-Deluxe main article: Mini (Mark I) launched in August 1959, the mark 1 Mini (code name ado 15) was initially marketed as the austin seven and Morris Mini-minor. Mark i minis can be identified by exterior door hinges, sliding door glass, tail lights smaller than later cars and a mustache grille. The a-series engine came in a wide range of capacities, initially as an 848 cc, but later the 997, 998, 10 cc engines were added. The non-cooper cars had gearboxes with the magic wand selector, with 4-speeds (no synchromesh on 1st) while the coopers has a remote shift selector. An automatic, 4-speed transmission was introduced in 1965. In 1960, a 2-seater van was launched, along with an estate, both sharing a longer wheelbase In 1961 the pickup was introduced, also based on the longer wheelbase mini mark ii (1967 to 1970) main article: Mini (Mark ii) The mini received some minor modifications.

This formed bmw's plan to launch the premium bmw 1 Series and the mid-range mini. 1 It was at around this time that rover, too, was working on a successor to the original Mini. Its first concept was the acv30 which was unveiled at the 1997 Monte carlo rally. The name was partially an acronym of Anniversary concept Vehicle, whilst the '30' represented the 30 years that had passed since a mini first won the monte carlo rally. The vehicle itself was a two-door coupe powered by a rear-mounted mg f engine. 1 Just months later, rover released another concept, this time, a pair of vehicles called Spiritual and Spiritual too.


These vehicles were a more realistic attempt to create a modern Mini, and coincided with bmw's official creation of the mini project. Although the two-door and four-door pair wore mini badges, both vehicles remained purely concepts. 1 In 1998, bmw set out on creating the production Mini. The first aspect that was considered was the design, which was chosen from 15 full-sized design studies. Five of these designs came from bmw germany, another five from bmw designworks in California, four from rover and one from an outside studio in Italy. The chosen design was from bmw designworks and was designed by American designer, Frank Stephenson. Stephenson penned the new Mini One R50 and Mini cooper leading the team which developed the E50 car in Munich (parallel development in England by the team at rover having been dropped in 1995). 22 This design, being a city car, also fitted into bmw's plan of two compact cars, leaving the supermini class for the bmw 1 Series. After the launch of the new Mini, stephenson told automotive magazine autocar : 1 we wanted the first impression when you walk up to the car to be "it could only be a mini" — Frank Stephenson 1 2000 to present The last Mark vii mini.

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3 21 The mini was again marketed under the austin name in the 1980s. 1990 to 2000 Mini cooper s, 20s, bmw was seeking to broaden its model range through the addition of compact cars and suvs. This sparked a series of compact car concept vehicles from the company during the early 1990s. The first were the E1 and Z13, powered by an electric motor and a rear-mounted 1100 cc bmw motorcycle engine, respectively. 1 In early 1994, bmw acquired the rover Group from British Aerospace, which owned Mini, among other brands. Bmw insisted that even a compact model must feature iconic bmw characteristics (such as rear wheel drive ) to uphold the company's standards and image. The "mini" brand, however, did not share these business standards and bmw saw this as an opportunity to create a competitively priced, yet premium, compact car.

mini business plan

15 The vehicle is in some ways considered the British equivalent to its German contemporary, the volkswagen beetle, which enjoyed similar popularity in North America. In 1999 the mini was voted the second most influential car of the 20th Century, behind the ford Model. 17 This distinctive two-door car was designed for bmc by sir tex Alec Issigonis. 18 19 It was manufactured at the longbridge and Cowley plants in England, the victoria park / Zetland British Motor Corporation (Australia) factory in Sydney, australia, and later also in Spain ( Authi belgium, Chile, italy ( Innocenti portugal, south Africa, uruguay, venezuela and Yugoslavia. The mini mark i had three major uk updates: the mark ii, the Clubman and the mark iii. Within these was a series of variations including an estate car, a pickup truck, a van and the mini moke —a jeep -like buggy. The mini cooper and cooper "S" were sportier versions that were successful as rally cars, winning the monte carlo rally four times from 1964 through to 1967, although in 1966 the mini was disqualified after the finish, along with six other British entrants, which included. 20 Initially minis were marketed under the austin and Morris names, as the austin seven and Morris Mini-minor, until Mini became a marque in its own right in 1969.

brand. 7 The mini hatch/Hardtop, Clubman, coupe and roadster are assembled at bmw's Plant Oxford in Cowley, england. The mini convertible and countryman are assembled at vdl nedcar in Born (Netherlands), the mini hatch/Hardtop is also assembled here besides the Oxford plant. 9 The paceman was till 2016 assembled by magna Steyr in Austria. 10 A total of 301,526 Mini vehicles were sold worldwide in 2012. 11 Mini vehicles have been active in rallying and the mini cooper S won the monte carlo rally on three occasions, in 1964, 19Mini has participated in the world Rally Championship since 2011 through the Prodrive wrc team. In April 2013, peter Schwarzenbauer became new Mini marque's managing director, succeeding Jochen Goller. Contents History 1959 to 1990 main article: Mini 1959 Morris Mini-minor The original two-door Mini was a small car produced by the British Motor Corporation (BMC) and its successors from 19It is considered an icon of the 1960s, 6 13 14 and its space-saving front-wheel-drive.

Morris Mini-minor and the austin seven, the, countryman, moke, 1275gt and, clubman. Performance versions of these models used the name. Cooper, due to a partnership with racing legend. The original two-door Mini continued in production until 2000. Development of a successor began in 1995 and the new generation statement car was launched in 2001. The current Mini range includes the. Hardtop/Hatch/Convertible (three-door hatchback clubman ( estate countryman (five-door crossover coupe/Roadster and Paceman (three-door crossover based on the countryman). The mini was originally a product of the British Motor Corporation, which in 1966 became part of British Motor Holdings. British Motor Holdings merged with leyland Motors in 1968 to form British leyland.

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For other uses of "mini see mini (disambiguation). Mini (stylised as mini) 1 is a british automotive marque, owned by, bMW since gps 2000, and used by them for a range of small cars. The word Mini has been used in car model names since 1959, and in 1969 it became a marque in its own right when the name "Mini" replaced the separate "Austin Mini" and "Morris Mini" car model names. 2 3, bmw acquired the marque in 1994 when it bought. Rover Group (formerly, british leyland which owned Mini, among other brands. 4 5, the original, mini was a line of iconic British small cars manufactured by the. British Motor Corporation, and its successors. Their models included the.


Mini business plan
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