With respect to target Market B showing such a low market share of the trade area, please keep in mind that the mall offers no traffic studies. If you visit the mall you will see quite a few more children and teenagers than the mall market study shows. Therefore, the overall market with respect to children is very healthy. Total Market According to the Standard Industrial Classification Manual, Clothes As Art's Industry Group Number is 565 and the Industry number is 5699, under which "tee shirts, custom Printed - retail" is listed. According to the 1991. Industrial Outlook published by the.
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Age: 21-35, education: Some college or Degree holders. Household Income: 35,000, target Market B: Sex: 50 male, 50 female, age: 5-16. Education: Grade School, household Income: 35,000, as you will see in my biography (available upon request) I will have previously worked for a retail store of this nature. It has been my experience that this product's market is both sexless as well as ageless (age 5 to engineering 50). I have also spoken with another shop owner who agrees that the product has this type of wide appeal. For analysis I will deal with these two target markets. My choice for location is the Shelby corners Mall, which offers no traffic studies for their mall. According to their "Primary Trade market, neighborhood/Lifestyle composition"Target Market A fits into those categories called Blue blood Estates, money and Brains, Urban Gold save coast and young Influentials. This accounts for.8 of the.1 million in this mall trade market. Target Market B fits into the category called Furs and Station Wagons. This accounts for 2 of the.1 million in the trade market of the mall.
With respect to canvasses, Clothes As Art will have blank canvasses on which the customer can paint. Many people decorate their homes with certain color schemes. This will give the decorator the ability to create their own piece of artwork that the end of the day the spin drum is coated with a strip of the paint around the edge. This dries overnight and becomes durable rubber type material. This can be fashioned into the accessories such as belts, cut into earrings and other jewelry type articles that will match all clothing produced by the artist. Market, target Market, in accordance with the manufacturer and my own experience, clothes As Art will be tapping primarily in to two separate markets. Target Market A: Sex: Female, type: Working woman who golf is fashion Conscious.
This includes average time to paint 5 minutes, to spin 30 seconds, and to dry 15 minutes. There will be several tables at which to work. The drier can dry up to six shirts on a continuously moving conveyor belt. Clothes As Art will begin conservatively by offering T-shirts and sweatshirts as in-store inventory. In addition to blanks for the customers to design, Clothes as Art will have moderate inventory (30 of projected sales) of pre-painted shirts and sweats. This will tap into the markets who like the clothing but are more spontaneous buyers. A caution will be given that the shop won't guarantee the results and no flammable materials will be allowed. When in-house inventory expansion is warranted, Clothes As Art will expand into jeans, jackets, women's casual suit coats, jean jackets, leggings, leather jackets, collared shirts, canvasses, placemats, more jewelry, sweatpants, ties, belts, and shoes.
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The paints are applied with squeeze bottles full of bright colors. While they are choosing their colors their shirt will be clipped and stretched pink on a cardboard board the same size as the shirt. This prepares the shirt to be a canvas for the artist. The attendant will then give the customer brief instructions on how and where to paint on the shirt. The customer then paints on the shirt in any way they believe will look good when it is spun. When the customer is done he/she hands the shirt to the attendant who spins. This is where the excitement begins.
Spinning at about 450 rpm, the paint that was applied to the shirt quickly evolves into original art right before the eyes of the customer. (Pictures are available for a more visual demonstration of the product.) The centrifugal force caused by the spinning causes the paint to be drawn from the center of the shirt to the edges resulting in a star-burst (spin art) look to the design. The colors swirl together but don't blend into new colors. The original colors remain separate colors, while this is happening crowds gather to watch the artist and they quickly form a line to do their own thing. The shirt is then sent through a large belt drier that adheres the paint permanently to the shirt, when the shirt is done drying, the customer's number is called at the cash register and another happy artist is born. The finished product is a self-made piece of artwork that can be machine washed and dried for years along with the customer's regular clothing. The entire services process takes an average of only 20 minutes, so the turnover is great.
Clothes as Art will be a wearable art and accessory retail store. Whether you consider the 1990's as the "me" generation or the "I" generation, consumers today want to do their own thing. Clothes As Art enables people, male or female, young or old, to design their own clothing whether they have any artistic abilities or not. It's fun, it's exciting, and it will be inexpensive for them. It will be fashion art that is unique and original. The consumer will be able to design any number of pieces to go with any other articles of clothing they own.
In addition, accessories will be fabricated from the by-product of the artwork. Therefore, the accessories will complement any article sold in the store. The service procedure of the store is quite simple. The customer enters the store and picks out an article of clothing they wish to paint on or they may bring in a piece of their own wardrobe (I will use "shirt" to identify the clothing article). The customer then takes a number to await a free work table at which they will paint. The customer then chooses 4 colors that they will paint with.
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According to robert Morris and Associates' most recent studies, these ratios are at or above average for this type of company. Please feel free to contact me if you have any questions. Name of the business, clothes As Art Inc. This is not the legal name paper as of yet. I wish to incorporate and trademark, which will give rise to legal costs. Owner: Cathy wood, form of Ownership to be: Corporation. Description of the business (Pictures are available for a more visual demonstration of the product.).
Therefore, the location requirements are a high traffic, indoormall. Clothes As Art will have no true direct competition by another store in the area. Clothes As Art's edge will be its price. Of the existing indirect competition, there are few companies that will be able to compete with Clothes As Art's price. Clothes As Art's financial statements have been compiled with the greatest degree of conservatism. Clothes As Art will require a loan of 179,077. The loan will comprise 31 up-front expenses and 69 working capital needs. Close analysis will show that Clothes As Art's gross profit margin is 77 before tax, summary return on investment is 20, and time interest earned.0 for the first year.
the spin drum is coated with a strip of the paint around the edge. This dries over night and becomes a durable, pliable material. This can be fashioned into belts, cut into earrings and other jewelry that will match all clothing produced by the artist. These will be offered as accessories at Clothes As Art. Clothes As Art's products have two target markets. The first being female, 21 to 35 years of age, with household income of 35,000 per year or higher. The second target market is 50 male, 50 female, 5 to 16 years of age, with household income of 35,000 per year or higher. The only location that would be conducive to the sale of these products is in a small or similar location with very high walk-by traffic.
Will be pdf a wearable art retail store. Clothes As Art Inc. Enables people, male or female, young or old, to design their own clothing whether they have any artistic abilities or not. It will be fashion art that's unique and original. Most of all they will be entertained while creating their own fashion art. Clothes As Art will begin conservatively by offering T-shirts and sweatshirts as in-store inventory from which the customer can choose. In addition to blanks for the customers to design, Clothes As Art Inc. Will have a moderate inventory (30 of projected sales) of pre-painted shirts and sweatshirts.
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Photo by: pavel Losevsky, business plan, clothes as art inc. Los Angeles, ca 55550. April 1, 1993, clothes As Art offers a creative alternative in the retail clothing industry: customers create and then produce their own designs on garments. Faced with strong competition, this plan outlines several marketing essay strategies and provides insight into factors like location and demography when planning a clothing venture. Executive summary, description of the business, market. Competition, marketing strategy, location, management, personnel, financial section. Executive summary, clothes As Art Inc.